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02/10/2008 Alchemy World Newsletter October '08
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In this Issue:
Young Alchemy World entrepreneurs on their way into the business world!

Alemayehu's Story

Habtu and the dream of becoming an Ethiopian filmmaker

Alchemy World is expanding to Germany and Canada!

Volunteers needed

Special thanks to our recent corporate sponsors
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Copia (2) di ethiopia july 08 292 Alemayehu's Story
Only 18 months ago Alemayehu lived in poorest conditions in a city called Bahir Dar on the shores of Lake Tana in Northern Ethiopia.

Alemayehu still remembers those days very well when food was never enough and he was playing with his friends using "plastics and socks"  to make a football. After finishing school he left Bahir Dar and moved to Addis Ababa, believing that the big city would give him greater opportunities for his future. He found work as a metal welder. But the salary was simply not enough to survive and his dreams of a better life got shattered. He had to move back to his hometown, not sure what to try next in order to escape poverty.

But then, from one day to another, Alemayehus life changed. He was one of the first ones to hear about Alchemy World and its programme to train young Ethiopians from very poor backgrounds in English, IT and business - and Alemayehu jumped on the opportunity. "Knowledge and skills" is the terms he used later to describe the two main things he gained during the course - and the words "Why not?". Many times Alemayehu underlined that this is one of the most important lessons he learned in the past year: To believe firmly that everything is possible, even in a developing country like Ethiopia. "Furthermore I will have my own business rather than being an employee", he explained a few months after starting the Alchemy World programme. Alemayehu added that the time had come to prepare himself for the big dream of a better life. 

And here he is, Alemayehu Berhanie, 18 months later. Again in Addis Ababa, but this time with a clear goal and lots of support from Alchemy World and his fellow students - who all became friends for a lifetime during the course. Here he is, in his brandnew suit and in elegant shoes, celebrating his bright future in the beautiful Sheraton Hotel of Etiopia's effervescent capital together with his classmates Askal and Belaynesh.
 
Alemayehu came to Addis Ababa in July 2008 to enter the international business world and establish contacts with possible future customers. A few weeks earlier he took on a short consultant job for the Bahir Dar University, owning enough money to buy himself  business clothes and through this the self-confidence for the meetings with his future customers.
He is about to start a distribution company for specialised software, concentrating on hotel booking systems. It's an excellent choice because he can not only count on the constantly growing Ethiopian tourism market but also on partnerships with a big number of hotels in other East African countries such as Kenya and Tanzania. In a few months time Alemayehus dream of a successful future will become reality.
 
This is the story of Alemayehu Brehanie. To be continued...
                         
                        Carola Frentzen
October 2008
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